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Clean UTM Builder

Generate error-free tracking links for your campaigns in seconds.

Website URL *

Campaign Source (utm_source) * e.g. google, newsletter

Campaign Medium (utm_medium) * e.g. cpc, banner, email

Campaign Name (utm_campaign) * e.g. spring_sale, launch

Campaign Term (utm_term) Optional. Determine search keywords

Campaign Content (utm_content) Optional. To differentiate ads

Generated Campaign URL

https://yoursite.com

Quick Presets (Click to Fill)

Facebook / Social Google / CPC LinkedIn / Social Newsletter / Email

How to Track Marketing Campaigns with UTMs

1. What is a UTM Builder?

A UTM Builder (Urchin Tracking Module) is a tool that appends parameters to your URLs. These parameters tell Google Analytics exactly where your traffic is coming from (e.g., "Newsletter", "Facebook Ad", "Spring Sale").

2. Recommended UTM Naming Conventions

Source (utm_source): The referrer (e.g., google, newsletter, linkedin).
Medium (utm_medium): Marketing medium (e.g., cpc, banner, email).
Campaign (utm_campaign): Product or promo name (e.g., summer_sale).

3. Why use "Clean UTM Builder" by Ankush Bansal?

Most builders are cluttered with ads. As a data analyst, I built this tool to ensure data integrity. It automatically forces lowercase and replaces spaces with underscores, preventing fragmented data in your GA4 reports.