Systems That Matter
Turning 350,000+ data points into scalable logic and clear decisions.
1. LPU Online: Enterprise Analytics & Innovation Strategy
As the Head of Analytics and Innovation at LPU Online, architected massive enterprise-wide data and AI infrastructures. Developed predictive models for student success and optimized international marketing funnels, turning raw educational data into high-level strategic directives.
2. Admissions Dashboard Ecosystem
Developed comprehensive tracking systems for Leads, Opportunities, Admissions, Test Takers, and Campus performance (VSP, HYD, BLR) at GITAM. These are not just reports—they are decision-making tools used by teams to track real-time performance, identify bottlenecks, and optimize strategies.
3. Lead Classification Intelligence
Built a system to intelligently classify leads into Cold 🔴, Warm 🟠, and Hot 🟢 categories based on call activity data, comments, and behavioral signals. This strategic approach solved the core problem that not all leads are equal, laying the foundation for AI-driven decision systems.
4. Integrated Marketing Analytics
A unified system connecting LinkedIn Ads, Google Analytics, and CRM data into a single source of truth. Destroying data silos enabled precise ROI tracking, smarter campaign optimization, and ultimately, data-driven marketing decisions.